The best brands aren’t built by accident.
They’re built through curiosity, discipline, and relentless attention to detail.
I bring together business, creativity, technology, fitness, adventure, and meaningful relationships to create brands people remember.
WHO WE ARE
Founded by two friends, Joe & Ryan, the brand has grown from humble beginnings into a nationwide movement known for bold, unmistakable designs. Our mission is to help tradesmen and women wear their skill with pride, while giving back. A portion of every purchase supports Canadian foundations and helps remove financial barriers for those starting their journey in the trades.